Marketing concept and marketing orientation Essay

Marketing concept and marketing orientation - Essay Example Marketing orientation centres on the target market. Marketing orientation also means organisations will most likely practice globalisation since flexibility is paramount in a more and more competitive environment. With marketing orientation, an organisation can sway customer demand by making goods and services that are appealing, affordable, and easily accessible. Essentially, marketing orientation means an organisation has to adopt the marketing concept. Marketing orientation means an organisation has competitive edge over rival firms (Almquist, 2014). Rival organisations always find it hard to emulate marketing orientation when used as an internal strong point. This is because organisations always find marketing orientation hard to maintain. Maintaining marketing orientation means an organisation will have to stop being transparent about its promotion and communication strategies. The lack of transparency creates competitive advantage for an organisation and makes marketing orientation non-transferable. Market-oriented organisations view these characteristics of marketing orientation as a resource for competitive advantage. To acquire this advantage, the organisation will also have to pour more resources into research, promotion, retailing, and sales. Target markets always follow certain trends that a market-oriented organisation has to know and abide by to gain the sector’s competitive edge. Abiding by these trends means th e organisation has to come up with commodity strategies that address customer needs and wants. The four Ps of marketing, market plans, behaviour, and research are factors an organisation can consider when seeking market orientation. A stipulated example is GrameenPhone, Bangladesh’s top telecoms firm. In 2012, GrameenPhone had a market share of 62%, which represents 8.5 million subscribers. This market share seems impressive but is

Joseph Conrad was a bloody racist Essay Example for Free

Joseph Conrad was a bloody racist Essay This is the quote The conquest of the earth, which mostly means taking it away from those who have a different complexion or slightly flatter noses than ourselves, is not a pretty thing when you look into it too much This, I believe effectively tars conlonialism and conquest with the same brush as he is describing colonialism while saying conquest. I feel he is saying that the two are indestinguishable and that anybody who can define them is stuck on the idea he goes on to mention belief in the idea something you can set up, and bow down before I think he is saying that as long as people can hide behind the idea of colonialism and tell it apart from conquest they are happy but in essence the two are the same. Conrad might be saying that although we live in a civil age we are no different to the Roman conquerors. I believe this shows that Conrad is not racist as he is saying that taking away the earth from those who have a different complexion or slightly flatter noses than ourselves is wrong. This is a very anti-racist statement and Conrad would have been saying something way ahead of his time. Marlow is a mouthpiece for Conrad in the sense that they have experienced the same things to the extent where even the characters names are the same When in the Congo, Conrad took over a steam boat formerly captained by a man called Frieslieben (Fresleven in the book), and he had to go and retrieve a man called Kurtz (same name, also in the book). In another book when asked of the likenesses between him and Marlow he said. It is experience pushed a little (and only very little) beyond the actual case for the perfectly legitamate I think that any reader thinking that Marlow and Conrad are one and the same would be virtually correct. This means in my view that any likenesses and quotes that Marlow does or says can be directly linked to what Conrad believes in, therefore it is not a factor of how similar the two are as I see them as one entity. When Heart of darkness first come out in 1899 (serialised in Blackwoods magazine) it was in an age where the western world was scrambling to colonise many African countries, where England was fighting a second Boer war and were supreme in North Africa, and it was a time when Joseph Conrad was putting his reputation and respect as an author on the table. His contemporaries could easily have dismissed his book as modernistic drivel and slated him for his uncontemporary views. In this light we see that Conrads book was way ahead of its time, exploring racism and both physical and mental journeys into the congo and into ones self. I believe it could be said that Conrad was not racist even if there is an inkling of racist assertions in Heart of darkness because this racist view was accepted at the time, this can be said of his usage of the word nigger in his novel (one of his earlier novels even had the word nigger in its title the nigger and the narcissus 1897) but as this was regularly used at the time it can be wavered as it didnt have the effect it does in todays society when spoken. Apart from this I think it is clear that Joseph Conrad did not conform in a racist society and had seen the horror and pure incorrectness of colonialism first hand. I have shown that Conrad and Marlow are one and the same and have been led to the conclusion through close reading of the opening of heart of darkness that Conrad is not, as Chinua Achebe states, a bloody racist. In fact I believe the opposite statemen could be made Conrad was a minority voice speaking out against racism through his character Marlow in a time where racism was rife. I believe I am right because the evidence against Conrad is scarce and what little textual evidence there is can mostly be put down to ignorance which in my opinion can be let go, due to the fact that his overall message is an anti-racist one. I feel people who think that Joseph Conrad is racist based on Heart of darkness is wrong because of the reasons stated. Show preview only The above preview is unformatted text This student written piece of work is one of many that can be found in our GCSE Joseph Conrad section.

A GCSE Biology Case Study on Whether Cannabis Should be reclassified to

A Biology Case Study on Whether Cannabis Should be reclassified to a Class B Drug Introduction: In this case study on cannabis, I am going to be exploring whether Cannabis, which is currently a Class C drug, should be reclassified to become a Class B drug. It is commonly thought that if Cannabis was reclassified, it would dissuade drug dealers and users from taking and selling the drug, as if caught with it a longer sentence and heavier fine would be enforced. I will also be discussing how easy it would be for the government to enforce laws about cannabis and how much, the public would be deterred. Gordon Brown is also determined to reclassify cannabis despite warnings from his advisors, who have told him that reclassification wouldn?t be effective and that cannabis should stay as a Class C drug (1). Contents Page: The science behind Cannabis......................page 2 The many Forms of Cannabis......................page 2 The Cost of Cannabis.......................page 3 The laws that surround Cannabis at the moment.........................page 3 Why should Cannabis be reclassified?..................................................................page 4 Why should Cannabis stay as a class C drug?......................................................page 4 Conclusion.......................page 4 References..........................page 5 The Science behind Cannabis (2): Cannabis is a Plant, scientifically called Cannabis Satvia L., which is also called Marijuana or (the Hindi name) ?ganja?, as well as common street names such as pot, weed, and skunk, which is a drug, derived from Cannabis which is about two and a half times stronger than traditional cannabis. Cannabis is a psychoactive drug, which is ... ...on to those interested in the work it does. 6. http://www.homeoffice.gov.uk/drugs/drugs-law/Class-a-b-c/, article title: ?Class A,B and C drugs?, by the home office, accessed 12th June 2008. I think that this source is reliable because it is issued by the home office and it relates to the laws about drugs and the have to have a solid rule that if you are in possession of a Class A drug, you will receive such and such a sentence, they cannot change it, the law isn?t flexible. 7. http://drugs.homeoffice.gov.uk/drugs-laws/cannabis-reclassifications/, article title: ?Cannabis reclassification?, by the home office, accessed 12th June 2008. I think that this source is reliable because it is from a website that has been created by the government intended to inform the general public about the use of drugs, and therefore it is unlikely to give out false information.

Drown Compare & contrast :: essays research papers

In this Paper I will compare and contrast the some of the relationships in "Everyday Use" by Alice Walker, to Drown by Junot Diaz. Dee and maggie are sister in "Everyday Use". Dee is outgoing and ambitious, Maggie is shy and lazy. Maggie envies Dee, but also fears her. They act more like co-workers than siblings. In the story they don't appear to interact with each other often, which makes it difficult to develop a relationship.From the story it doesn't illustrate them ever having a close connection probably due to Maggie's shyness and envy. Alice Walker writes "Maggie will be be nervous until after her sister goes: she will stand hopelessly in corners homely and ashamed of the burn scars down her arms and legs, eyeing her sister with a mixture of envy and awe. She thinks her sister has held life always in the palm of one hand, that "no" is a word never learned to say to her." Dee(Wangero) is the most dominant one out of the two, which is no surprise since she tries take the quilts from Dee (Wangero). I found it I found it odd that she wanted those quilts because of her he ritage, when she completely disgraced her heritage when she traded her own name in for Wangero. Alice writes : "You know as well as me yhou was named after you aunt Dicie." I said. Dicie is my sister, She name Dee. We called her "Big Dee" after Dee was born. "But who was she named after?" asked Wangero. "I guess agter Grandma Dee," I said. "And who was she name after?" asked Wangero. "Her mother," I said, and saw Wangero was getting tired. "That's about as far back as I can trace it," I said. Though, in fact, I probably could have carried it back beyond the civil war through the branches. Her name had been passed down from generation to generation before Dee received it. Obviously the name had great importance in her family. Her mother could trace the name back to the civil war and connect it with specific people in her family. Alice Walker write's "you just don't understand," she said , as Maggie and I came out to the car. "what don't I understand?" I wanted to know. "Your heritage," she said".She criticize her mother about not understanding their heritage though, she places her heritage on those quilts instead of continuing the family name that was handed down to her.

Leadership Ethic

UNIT 6 Assignments – Personal Leadership/Ethics Statement GB580: Strategic Management Mary Dereshiwsky Hugues Joseph When it comes to my personal leadership/ ethics, I have to take that seriously due to the fact this part can make as well brake a company. This is the sort of guideline that makes a company; furthermore, you have a lot of companies that gets in trouble due to the fact their do not follow a certain ethic guidelines.Ethics  are considered the moral standards by which people judge behavior. Ethics are often summed up in what is considered the â€Å"golden rule†Ã¢â‚¬â€do unto others as you would have them do unto you. While this makes sense as a general rule of thumb, it is not entirely useful when looking to define business ethics. In business, there are many different people you have to answer to: customers, shareholders and clients.Determining what to do when an ethical dilemma arises among these different interests can be extremely tricky, and as such business ethics are complex and multi-faceted (2012). There is couple things that effect business ethic There are Honesty, Objectivity, Integrity , Carefulness, Openness, Respect for intellectual property, Confidentiality, Responsible publication, Responsible mentoring, Respect for colleagues, Social responsibility, Non-discrimination, Competence, Legality, Human subjects protection.The bank I used to work for several years back had some of that issue as for time to time you will find the manager give the customer the wrong information on purpose as a way to avoid helping the customers. We would be looking at the manager because we knew he was doing the wrong thing to do and it seemed as the customer knew he was lying as well; furthermore, the bank was losing money due to the fact many people did not want to deal with him as well.All the employees must have that possess a skill when it comes to customer something like extrovert. Former Penn State assistant football coach Jerry Sandu sky was sentenced to 30 to 60 years in prison on molestation charges in a case that focused attention not only on his crimes but on how university officials allegedly covered up the incidents to save their profitable sports program from embarrassment and scrutiny. In the wake of the sentencing, several ethical issues were cited in the U. S. press: (2012).This is a problem due to the fact that you have parents who have trusted their kids with these coaches and those coaches take advantage of the parents as well the children and sadly most of the time the kid do not have the power to say â€Å"NO† due to the fact they’re have trusted the coaches. This is why a person who work at an organization must have certain features such as extrovert which define as someone who is social and outgoing, comfortable around groups of people, starts conversations, does not like being alone.Sensory which defines gathering using sense, practical and able to rely on common sense; furthermor e, the ability to judge because it provide one to be well structured as well organize so therefore that person does not like to leave any loose ends. I would love to have someone who is very dedicated someone that I can rely on and depend on when something that have to get done the person will know off the bat and no one have to them nothing.This is consider to be a strong suite for one person able to do that; furthermore, this will also give that person the opportunity to move further with the company and most like will be the first to be recognize when there is an open opportunity. References: More ethical issues arise following sandusky sentencing. (2012). Retrieved from http://www. globalethics. org/newsline/2012/10/15/ethical-issues-2/ A closer look: Definition of business ethics. (2012). Retrieved from http://reference. yourdictionary. com/word-definitions/Define-Ethics. html

The Emancipation Proclamation Was Also Foreign Policy

The Emancipation Proclamation Was Also Foreign Policy Everyone knows that when Abraham Lincoln issued the Emancipation Proclamation in 1863 he was freeing American slaves. But did you know the abolition of slavery was also a key element of Lincolns foreign policy? When Lincoln issued the preliminary Emancipation Proclamation in September 1862, England had been threatening to intervene in the American Civil War for over a year. Lincolns intent to issue the final document on January 1, 1863, effectively prevented England, which had abolished slavery in its own territories, from stepping into the U.S. conflict. Background The Civil War began on April 12, 1861, when the breakaway Southern Confederate States of America fired on the holdout U.S. Fort Sumter in Charleston Harbor, South Carolina. Southern states had begun seceding in December 1860 after Abraham Lincoln won the presidency a month earlier. Lincoln, a Republican, was against slavery, but he had not called for its abolition. He campaigned on a policy of prohibiting the spread of slavery to western territories, but Southern slaveholders interpreted that as the beginning of the end for slavery. At his inauguration on March 4, 1861, Lincoln reiterated his stance. He had no intention to address slavery where it presently existed, but he did intend to preserve the Union. If the southern states wanted war, he would give it to them. First Year of War The first year of the war did not go well for the United States. The Confederacy won the opening battles of Bull Run in July 1861 and Wilsons Creek the next month. In the spring of 1862, Union troops captured western Tennessee but suffered appalling casualties at the Battle of Shiloh. In the east, a 100,000-man army failed to capture the Confederate capital of Richmond, Virginia, even though it maneuvered to its very gates. In the summer of 1862, General Robert E. Lee took command of the Confederate Army of Northern Virginia. He beat Union troops in the Battle of the Seven Days in June, then at the Second Battle of Bull Run in August. He then plotted an invasion of the North which he hoped would earn the South European recognition. England and the U.S. Civil War England traded with both North and South before the war, and both sides expected British support. The South expected dwindling cotton supplies due to the Norths blockade of Southern ports would leverage England into recognizing the South and forcing the North to a treaty table. Cotton proved not so strong, however, England had built-up supplies and other markets for cotton. England nevertheless supplied the South with most of its Enfield muskets and allowed Southern agents to build and outfit Confederate commerce raiders in England and sail them from English ports. Still, that did not constitute English recognition of the South as an independent nation. Since the War of 1812 ended in 1814, the U.S. and England had experienced what is known as the Era of Good Feelings. During that time, the two countries had arrived at a series of treaties beneficial to both, and the British Royal Navy tacitly enforced the U.S. Monroe Doctrine. Diplomatically, though, Great Britain could benefit from a fractured American government. The continental-sized United States posed a potential threat to British global, imperial hegemony. But a North America split into two―or perhaps more― squabbling governments should be no threat to Britains status. Socially, many in England felt a kinship to the more aristocratic American southerners. English politicians periodically debated intervening in the American war, but they took no action. For its part, France wanted to recognize the South, but it would do nothing without British agreement. Lee was playing to those possibilities of European intervention when he proposed invading the North. Lincoln, however, had another plan. Emancipation Proclamation In August 1862, Lincoln told his cabinet that he wanted to issue a preliminary Emancipation Proclamation. The Declaration of Independence was Lincolns guiding political document, and he believed literally in its statement that all men are created equal. He had for some time wanted to expand war aims to include abolishing slavery, and he saw an opportunity to use abolition as a war measure. Lincoln explained that the document would become effective on January 1, 1863. Any state that had given up the rebellion by that time could keep their slaves. He recognized that Southern animosity ran so deep that the Confederate states were unlikely to return to the Union. In effect, he was turning the war for union into a crusade. He also realized that Great Britain was progressive as far as slavery was concerned. Thanks to the political campaigns of William Wilberforce decades earlier, England had outlawed slavery at home and in its colonies. When the Civil War became about slavery―not just union―Great Britain could not morally recognize the South or intervene in the war. To do so would be diplomatically hypocritical. As such, the Emancipation was one part social document, one part war measure, and one part insightful foreign policy maneuver. Lincoln waited until U.S. troops won a quasi-victory at the Battle of Antietam on September 17, 1862, before he issued the preliminary Emancipation Proclamation. As he expected, no southern states gave up the rebellion prior to January 1. Of course, the North had to win the war for emancipation to become effective, but until the wars end in April 1865, the U.S. no longer had to worry about English or European intervention.

James Finney Boylan essays

James Finney Boylan essays James Finney Boylans glasses look ordinary enough. But the world he sees through them is something else,(Stanley-Sanborn). The way Boylan sees and writes is what makes him a popular writer. He is a comical writer, yet his books still have heart. Many say that his books are weird, but they always seem to read the next one. James Finney Boylan was born in 1958, in Valley Forge Pennsylvania. He graduated from Wesleyan University in 1980, and soon became the managing editor of American Bystander magazine. After working there he worked for "American Punch"; which the first cast of "Saturday Night Live" founded. When the American Bystander went under, Boylan became an editorial assistant with Viking/Penguin. He then taught at Johns Hopkins, soon realizing that Maine was the best place, he became a professor at Colby College. Where he still remains today. The Planets was Boylans first novel, and for writing it he got a grant from the Pennsylvania State Council for the Arts. His different style of writing created national attention in 1991. When he wrote, he tried to base the writing on the classical music by Gustav Holst. The Planets was about the lives of several fictional characters in the real town of Centralia, Pennsylvania, which has had an underground coal fire for several decades, and houses a few remaining residents. The town Centralia Pennsylvania no longer exists on some maps. The fire started in 1961 along the outskirts of town when trash was burned in an old open pit mine. The fire in the open pit caught some coal on fire. The coal then began to burn underground. That was in 1961; 40 years and 40 million dollars later the fire still burns through old coalmines and veins following the coal under the town and the surrounding hillsides. The fire, smoke, fumes and toxic gases that came up though the back yards, basements and streets of Centralia practically ripped the ...